Kingsmen Premium has the best beard products by far. Dana’s customer service is what every American company should strive for.

Kingsmen Premium has the best beard products by far. Dana’s customer service is what every American company should strive for.
Real results from guys who don’t settle for “good enough.”
The 30-second grooming routine that keeps your beard looking sharp and smelling unforgettable.
Step 1
Dispense a small amount of Kingsmen Premium Beard Wash into your palm. Work into a rich lather with warm water.
Step 2
Massage gently through your beard from roots to tips, making sure to reach the skin underneath. This removes dirt, sweat, and buildup while conditioning each strand.
Step 3
Rinse thoroughly and pat dry. Step out with a beard that’s clean, soft to the touch, and rocking your signature Kingsmen scent.
It’s battle-tested, skin-friendly, and built to keep your beard looking its best every single day.
Get rid of dirt, sweat, and excess oil without leaving your beard brittle or your skin tight.
Wash, refresh, and restore your beard in under a minute, no complicated routines needed.
A clean, masculine fragrance that turns heads for the right reasons.
Everything you need to clean, soften, and refresh your beard without stripping it or leaving your skin tight.
Battling beard dandruff starting at the skin.
No more scruffy sandpaper. Just smooth, touchable strength from root to tip.
Rugged, masculine fragrances that tell your story before you speak a word.
Hand-crafted in Florida by a family-owned crew. No shortcuts. No mass production fluff.
You didn’t grow a beard to treat it like an afterthought. So why wash it with the same harsh, mass-produced shampoo that strips your hair dry and leaves your face itching?
Kingsmen Premium Beard Wash is handcrafted in small batches with premium, nutrient-rich ingredients that cleanse, soften, and hydrate without robbing your beard of the natural oils it needs. It’s the only beard wash that keeps your beard clean, comfortable, and smelling legendary, day after day.
Join 44,017+ Kingsmen who ditched the drugstore junk and leveled up their beard care.
Pure, premium ingredients your beard and skin will thank you for.
The pure, gentle base that hydrates without weighing hair down, keeping your beard clean, fresh, and naturally soft.
A plant-based cleanser that removes dirt and excess oil while protecting your beard’s natural moisture. Gentle enough for daily use, even on sensitive skin.
Mimicking natural sebum, it moisturizes and conditions your beard and skin, balancing oil production for a vibrant look.
A mild conditioner that softens coarse hairs, reduces irritation, and helps prevent beard dandruff for a comfortable, flake-free beard.
Soothes skin, reduces itchiness, and locks in hydration for both beard and face.
Balances pH levels to keep your beard and skin healthy, smooth, and irritation-free.
How Kingsmen Premium stacks up against the average beard wash.
Our masculine scents turn heads and leave weak colognes in the dust.
Bold Mahogany
Dark, rich, and powerful. Like walking into a boardroom and owning it.
Fresh Citrus Blend
Clean, sharp, and energetic. Built for warriors who start their day at full charge.
Smoky Patchouli
Earthy and fierce. For beards that don’t follow trends—they set them.
Charred Oud (Best Seller)
Deep, mysterious, unforgettable. Oud wood & smoke wrapped in legend.
Vanilla + Sandalwood
Smooth, warm, and quietly confident. Power without shouting.
Lavender, Lemon & Sage
Fresh, clean, and balanced. The scent of a hero who’s got it all under control.
Blueberry & Thyme
Unexpected and unforgettable. Sweet and downright magical.
Pure & Simple
Zero fragrance. Maximum performance. For sensitive skin to keep it neutral.
Real results from guys who don’t settle for “good enough”.
Got questions? We’ve got answers.
These are the products behind solid first impressions and compliments that stick, giving you an edge that lasts.