I have to confess that I use this also as a hand balm after I realized how good it felt on my hands after rubbing through my beard. It leaves my beard shiny and soft with a pleasant smell.

I have to confess that I use this also as a hand balm after I realized how good it felt on my hands after rubbing through my beard. It leaves my beard shiny and soft with a pleasant smell.
Real results from guys who don’t settle for “good enough.”
The 30-second grooming routine that makes your beard impossible to ignore.
Step 1
Scrape a fingertip’s worth of Kingsmen Premium Beard Balm. Rub between your palms until it melts into a smooth, spreadable balm.
Step 2
Massage the balm into your beard, from the roots to the tips. This locks in moisture, softens coarse hairs, and preps your beard for styling.
Step 3
Style your beard exactly how you want it. Walk out with a beard that looks healthy, groomed, and smells epic
Simple. It’s battle-tested, women-approved, and built to actually do the job.
Get a beard that looks fuller, thicker, and more put-together without the fluff, frizz, or fake shine.
Shape your beard in less than 30 seconds without the crunch, clumps, or stiffness.
A clean, masculine fragrance that turns heads for the right reasons.
Everything you need to shape, soften, and scent your beard without the grease or flakes.
One product, every step covered. Repair, nourish, soften, and condition without buying a shelf full of products.
No more scruffy sandpaper. Just smooth, touchable strength from root to tip.
Rugged, masculine fragrances that tell your story before you speak a word.
Hand-crafted in Florida by a family-owned crew. No shortcuts. No mass production fluff.
You didn’t grow a beard to play it safe. So why lather it with mass-produced goo that smells like a middle school locker room?
Kingsmen Premium Beard Balm is hand-crafted in small batches using premium, nutrient-rich ingredients that hydrate, tame, and style without the grease, flakes, or fake shine. It’s the only beard balm that actually delivers, day after day, beard after beard.
Join 44,017+ Kingsmen who ditched the drugstore stuff and leveled up their grooming game.
Pure, premium ingredients your beard will thank you for.
Rich in fatty acids and vitamins to deeply nourish and lock in moisture, creating a protective barrier while soothing and softening both the hair and the skin beneath it.
Soothes your skin, stops the flakes, and keeps your beard soft, not scratchy.
The silent MVP of hold. Tames wild hairs without the stiffness, stickiness, or stains. Clean finish, no glue-face, and safe for every beard color.
Helps mimic your skin’s natural sebum to nourish, smooth, and balance oil production all day long, without staining your beard.
Loaded with fatty acids to strengthen hair, reduce breakage, and keep your beard looking full, not fried.
How Kingsmen Premium stacks up against the average beard balm.
Our masculine scents turn heads and leave weak colognes in the dust.
Bold Mahogany
Dark, rich, and powerful. Like walking into a boardroom and owning it.
Fresh Citrus Blend
Clean, sharp, and energetic. Built for warriors who start their day at full charge.
Smoky Patchouli
Earthy and fierce. For beards that don’t follow trends—they set them.
Charred Oud (Best Seller)
Deep, mysterious, unforgettable. Oud wood & smoke wrapped in legend.
Vanilla + Sandalwood
Smooth, warm, and quietly confident. Power without shouting.
Lavender, Lemon & Sage
Fresh, clean, and balanced. The scent of a hero who’s got it all under control.
Blueberry & Thyme
Unexpected and unforgettable. Sweet and downright magical.
Pure & Simple
Zero fragrance. Maximum performance. For sensitive skin to keep it neutral.
Real results from guys who don’t settle for “good enough”.
Got questions? We’ve got answers.
These are the products behind solid first impressions and compliments that stick, giving you an edge that lasts.